Improving digital experience and growing value in greeting cards

Here is a 1-page framework I produced, that will help ecommerce managers looking to grow and capture more value in the greeting cards and personalised gifts market, short, mid and long term.

(c) Copyright 2020 Dama James. Click image to download image in new tab.

This digital marketing framework is geography agnostic, and focusses on improving the customer experience across five strategic pillars:

  • brand
  • technology
  • data
  • services
  • talent

The document helps enhance digital capabilities via process and resource improvement, helping managers answer the question of ‘what can we do now?’

Implemented properly, expected results are bigger basket sizes and higher repeat purchases.